NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

SharkNinja launched a global holiday campaign for its Ninja brand, entitled “Ninja the Holidays,” starring global brand ambassador and former professional soccer player David Beckham, per a press ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the ...

The biggest beneficiary of a second Trump term in a social media sense looks set to be the platform formerly known as Twitter ...