When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...
Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...
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