Nestlé is upgrading its global SAP systems to create a shared data foundation that supports AI tools across sales and marketing.

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best.

The Walmart new Scintilla In-Store platform gives suppliers near real-time visibility into shelf inventory and store execution.

A recent report finds that B2B buying strategy has more to do with an AI's perception of the brand than the opinion of a buyer.

AI-driven search is changing brand discovery, and tools like EZY.ai help marketers manage visibility inside AI answers.

The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary ...

Payment providers are positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are built into payment ecosystems, reflecting ...

Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist ...

Real-time video AI developer Decart says it’s primed to transform video marketing with the release of Lucy 2, an innovative new model that’s able to seamlessly edit longform live streams via natural ...

Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, ...

For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered ...