The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

The figure, which Altman presented without citing a specific source, was shared as part of an attempt to contextualise the ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

In addition to the teleprompter, Instagram has also introduced a new Reels Insights display that ranks a user’s ten most ...

The TAM Sports report observed a marked rise in ads under 10 seconds, which accounted for 54% of total ad insertions. By contrast, 11–20 second ads comprised 39%, while longer formats between 20–40 ...

In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern ...

Dentsu Creative India leads the charge at Cannes Lions 2025 with a portfolio of campaigns aimed at real-world impact blending innovation, empathy, and cultural relevance.