Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline ...

Sky New Zealand’s exclusive negotiating period to renew its rights to New Zealand Rugby (NZR) and Sanzaar properties expired ...

Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior ...

Disney Star has announced massive losses of INR 12,548 crore (€1.4bn/$1.5bn) for the full year in 2023-24, ahead of its ...

Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, ...

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights ...

US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint ...

The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World ...

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the ...

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven ...

Sportradar’s Synergy Sports’ solution is becoming an indispensable tool for basketball coaches worldwide, from the top-tier ...