Disney says that alongside the agreement, it will "become a major customer of OpenAI," as it will use its APIs to build new products, tools, and experiences, including for Disney+.

The Walt Disney Corporation just made a $1 billion investment into Sora, OpenAI’s platform for generating short-form videos. If you’ve seen Bigfoot shilling out to promote random products on TikTok, or even clips of street cats playing various instruments on that poor woman’s porch,

Creators will gain access to Disney characters through ChatGPT and Sora in 2026 as part of a new agreement with OpenAI

Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a set of more than 200 animated, masked and creature characters from Disney, Marvel,

OpenAI CEO Sam Altman said the company is partnering with Disney to enhance Sora and AI image generation, calling the collaboration a step toward unlocking new creative possibilities for users.

Apps like OpenAI’s Sora are fooling millions of users into thinking A.I. videos are real, even when they include warning labels.

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