Google hasn't been shy about saying YouTube Premium Lite can include ads in Shorts, but the company is now telling more ...

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It ...

According to an email that Google has sent to subscribers, more ads are coming to the paid Premium Lite experience. Starting ...

YouTube's fight against ad blockers began with an experiment in May 2023, when it started warning users that ad blockers were ...

Free YouTube users are reporting that ad blockers that previously worked on the site have suddenly stopped working.

YouTube is altering the terms of its affordable subscription plan, Premium Lite, by introducing more ads—just months after ...

The cheaper YouTube Premium Lite plan that Google recently launched in the US, Germany, and Australia will soon start showing ...

According to an email sent to some, Google notes that it plans on increasing the number of ads in the YouTube Premium Lite tier by introducing them in new places. The email specifies that users will ...

For quite some time the only way to avoid ads on YouTube without getting an ad-blocker was to pay for YouTube Premium, which like most things streaming has gotten steadily more expensive in the ...

At $14 a month, it's expensive. That's why the new YouTube Premium Lite tier is guaranteed to draw attention. It does away with most ads and costs about half the price of Premium. What other ...

A new YouTube subscription tier could come sooner than you think, as Google could be going ahead with the relaunch of YouTube Premium Lite, a budget-friendly version ...