Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of ...

A string of at least 10 heists targeting BNSF trains in California and Arizona since last March have resulted in the theft of about $2 million worth of Nike sneakers. The crime wave has continued ...

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By Jacob Gallagher More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.

That's when Adidas' Ultra Boost sneakers, which first launched in 2015, threatened Nike's growth in North America. Siegel said the company used four strategies to overtake Adidas in incremental ...

Gatorade has a plethora of top athletes on their roster, but still chose her, confirming her household name status. Recently, Nike CEO Elliott Hill confirmed that they have started working with Clark ...

It still hasn’t been officially announced but Liverpool will be partnering with Adidas once again from next season. The current partnership with Nike will come to an end once the deal runs out ...

Kate Moss was recently seen sporting a pair of chunky black Adidas Superstars, sparking speculation about the resurgence of this classic sneaker style. The model paired the shoes with a chic black ...

1/9 £81 at ASOS $100 at adidas US Loved by the likes of Bella Hadid, Hailey Bieber, and most recently Cat Deeley - the adidas Samba trainers are still the shoe of the season and continue to fly ...