A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

The line features modernized versions of the original dolls, which some say interfere with the educational purpose of the franchise, while others are excited for the new additions A Mattel exec told ...

American Girl dolls are instantly recognizable, often featuring two pearly white teeth, stocky and supportive limbs, silky hair, and clothing that every little kid wants to wear. This year, the brand ...