On Wednesday, Feb. 11, American Girl announced it would mark its 40th anniversary with a new line of dolls, "the Modern Era ...

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Small bag, big distractions.

From cultivating patience to embracing the awkward stage, '90s kids can teach Gen Alpha some life lessons.

Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

In a now-viral video shared to TikTok, the Atlanta-based mom, 24, captured her daughter Margo, 2, playing with several of her ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

American Girl just announced that their Historical dolls are being brought into 2026 gear to celebrate the company’s 40th anniversary. Fans aren't pleased.

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...