Apple’s longest immersive video yet sets a new bar for the format.

A new patent could suggest that Apple may be ready to take VR gaming more seriously on the Apple Vision Pro—which is exactly what's needed to turn the device's fortunes around.

Apple brings Metallica’s M72 World Tour to your living room with an immersive concert experience on the Vision Pro.

Metallica is pushing a new level of immersion for their live show experience, releasing a concert experience through Apple Vision Pro this week that gets fans about as close to the band as possible, including standing on stage while the band performs.