Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal ...

RESTON, Va., March 04, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for ...

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has ...

The need for better viewership data comes as more streamers are watching YouTube content on the biggest screens in the home, ...

On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune ...

Vevo has announced a new partnership with AudienceProject to tap into its SaaS platform for always-on cross-media measurement, including its new integration for YouTube measurement. Veco can now ...

Understanding the nuance of audience behaviour is essential in the media industry. Yet many organisations still struggle to connect viewer insights with content decision-making. Our report on data ...