EBU5d
Media industry unites to advocate for robust implementation of audience measurement obligations under the European Media Freedom Act
The EBU, ACT, and egta urge the European Commission to establish clear guidelines for audience measurement under the European Media Freedom Act. Their Joint Media Industry Position emphasises ...
Variety3d
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount has experience working with new measurement vendors. The company tapped another upstart, VideoAmp, to provide audience measurement during a months-long contract dispute with Nielsen ...
adexchanger23d
audience measurement
The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.
Mumbrella9d
What do we know about audience behaviour in the digital world?
Our analysis of the detailed data shows the importance of using precise metrics to understand audience behaviour. Granular data allows for more accurate measurement of the way digital titles and ...
Catholic News Agency5d
General audience, Angelus remain suspended despite Pope Francis’ return to Vatican
Thus for the time being, both the general audience scheduled for this Wednesday and the Angelus on Sunday will remain suspended, and the Vatican will release the text prepared by the pontiff ...
People4d
Shemar Moore Kisses Audience Member for Second Year in a Row on TV — and Her Husband 'Was Good' with It!
The audience member teased that Moore was her "hall pass" Jennifer Hudson Show/Youtube Shemar Moore is making dreams come true! On the Wednesday, March 26 episode of The Jennifer Hudson Show ...
Demand Gen Report6d
7 Steps to Building a Winning Account-Based Marketing Strategy
If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target accounts that fit your company’s ideal customer profile. This new guide ...
Campaign India24d
IPL ads get a data makeover: What it means for brands
The digital arm of Reliance-Disney’s JioStar has partnered with Nielsen to provide audience measurement for the $12 billion IPL 2025. This is probably the first time a third-party agency will offer ...
brandequity.economictimes.indiatimes27d
Pixelfox secures performance creative mandate for Tata Play
Pixelfox has been appointed as the performance marketing partner for Tata Play across its key verticals—Tata Play Binge, Tata Play DTH ... design strategies and audience insights, Pixelfox ...
The Star17d
OAAM to launch audience measurement system
“Our current priority is the rollout of Malaysia’s inaugural national industry-wide audience measurement system for OOH advertising. “This is important to ensure the credibility ...
The New York Times29d
Oscars Audience Size Poses a Test: Is Hollywood Still Culturally Relevant?
In the run-up to the 97th Academy Awards on Sunday, worries about the size of the TV audience have rumbled through the movie capital. Concerns center on the nominated films: For the most part ...