The Chesapeake Baysox, like every affiliated minor league baseball team, devises an 'alternate identity' that principally ...

The Baysox are leaning into the situation for a good cause. “If we’re going to go viral, let’s make it count!” the team wrote ...

A minor-league baseball team has debuted its new alternate logo, and it is generating plenty of attention, though maybe not for the greatest reason. The ...

It was a fundamental tenet of sports fandom. How coaches and players dressed, in matching regalia with the same fearsome logos like they were headed into battle, was how fans wanted to dress. That’s ...