LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

Sabrina Ionescu has followed in the footsteps of the biggest basketball stars ever, like Michael Jordan and LeBron James.

Currently accounting for around 55% of the retro basketball shoe market, it’s clear that Jordan shoes remain the dominant brand long after his retirement ... While it’s hard to call anything Lebron ...

How were the pyramids built, and which college would LeBron James have played for had ... performs at the highest levels. The hoop shoe introduced a new midfoot saddle construction that acts ...

At the time of writing, neither TITAN nor Nike have indicated when their collaborative take on the Sabrina 2 will be dropping ...

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

The Boston Celtics superstar has above-the-rim ambitions for his business and his place in the NBA aristocracy—and with ...

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...

Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under ...