LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

Many NBA players market themselves, and a number of them even have personal logos. Here are the 10 best NBA player signature ...

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

Nike (NYSE: NKE) is the leader in the global apparel and shoe market, with a 16.4% share in sportswear, according to ...

The start of 2025 is still days away, but one of the new ... brand introduced a “A People’s History of the Air Jordan 1” ...

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

LeBron James and Nike team for the Nike LeBron 22 "Mogul." Check our Sneakers news for more upcoming releases and breaking content!

Megan Rapinoe raves about the popularity of Sabrina Ionescu's signature shoes, praises Nike for their method of marketing ...

Over their past four games, the Lakers have the league’s best defense, allowing just 98.5 points per 100 possessions. They’ve held three of their four opponents to 100 points or fewer, a rare feat in ...

LeBron James had 19 points, six rebounds and seven assists while breaking the NBA record for regular-season minutes, helping the Los Angeles beat the Sacramento Kings 113-100 on Thursday night.

Los Angeles Lakers forward LeBron James debuted the Nike LeBron 22 in a player-exclusive "Duke Blue Devils" colorway.

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...