Media Technology Monitor (MTM) has released a report examining connected TV (CTV) consumption among Anglophone Canadians aged 18 and older. Among its key findings, CTV households not only watch more ...

I was watching a show on one of the major streaming platforms last week -- a show I won't name because it doesn't matter. I counted how many times I saw the same ad in a single episode. The answer was ...

Tipped to become the largest advertising company in the industry in 2026, Meta is quietly laying the groundwork for a move into CTV advertising, according to multiple sources familiar with the ...

“Saturday Night Live” is changing channels in Canada and triggering some changes in CTV’s local nightly newscast. The long-running sketch comedy series will move to CTV and Crave this fall under a new ...

Though ad budgets are expected to remain tight in 2026, advertisers are bullish about connected TV’s prospects. Nearly 70% of CTV advertisers expect to increase their spending this year on the channel ...

NEW YORK—A new survey indicates that CTV advertisers are bullish on the medium in 2026, with seven in 10 CTV advertisers (70%) telling researchers that they expect to increase their CTV spending this ...

There’s a growing convergence between linear and streaming strategies, with advertisers prioritizing performance, scale and omnichannel reach, according to a Premion/Advertiser Perceptions study ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

Roku remained the top connected TV (CTV) platform on devices -- smart TV sets, set-top box devices/sticks -- in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, according to ...

NEW YORK and PARIS, Jan. 28, 2026 /PRNewswire/ -- Olyzon — The Agentic Decisioning Layer for TV advertising, today announced new research from EMARKETER, conducted in partnership with Olyzon, showing ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In a recent study of senior ...