ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

It's a new dawn for MSNBC, which is being rebranded and will now be known as MS NOW. The transition comes as the channel breaks off from its current parent company, Comcast NBCUniversal, and moves to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min She joins the company from ...

Nathan Round, part of GameRant's talented Game Guides Team, is the leading voice for Call of Duty guides. From meta loadouts to the best weapons for each season, he takes pride in crafting top-notch ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Left-leaning cable channel MSNBC – home to Rachel Maddow and other Trump-bashing anchors – was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW. The head ...