Fans of the Transformers franchise know how important toys for the series are. Who doesn't want an Optimus Prime figure to remind them to be a good person? For this year's San Diego Comic-Con, fans ...

Hasbro launched an AI studio, dubbed Sixth Wall, last week in a bid to better control its intellectual property. The company developed Sixth Wall to give creators, rights holders and the company’s ...

Hasbro, parent company of D&D and Magic: The Gathering, has launched a new AI studio called Sixth Wall. The goal of this new venture? Licensing authorized AI versions of Hasbro's characters to third ...

HB 1085 would amend Louisiana's vehicle inspection laws by getting rid of current inspection stickers and replacing them with the Louisiana Vehicle Identification Program. The bill passed the Senate ...

Imagine a world in which you can converse with life-size animatronics of Optimus Prime and Megatron while waiting in line for a theme-park ride, or endlessly choose your own adventure while listening ...

Mr. Potato Head, Optimus Prime and Mr. Monopoly are uniting — in the world of AI. AI audio startup ElevenLabs has partnered with Hasbro to bring a collection of the toy and game company’s suite of ...

Moving the human race one step closer to its long-cherished dream of never having to be alone with its stupid little thoughts ever again, the Hasbro corporation announced this week that it’s launching ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. AI-powered versions of twelve iconic Hasbro characters, including Mr. Potato Head, Megatron, ...

The company rolled out a new category, Behavioral Licensing, meant to preserve each character's personality, canon, and voice while in use. In addition, safety guardrails are expected to be in place ...

Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company working with the original voice actors to enable it. By Alex Weprin Senior ...

At Licensing Expo in Las Vegas last month, Cobra Commander accused me of being in league with Destro. To be fair, I started it. Inside Hasbro’s booth, I put Sixth Wall’s technology to an early test by ...