Darth Vader never said, “Luke I am your father.” So why do we all think he did? Here’s the science behind this strange phenomenon—and how AI is poised to send it into overdrive. Cape Town street art ...

In 1961, MIT meteorologist Edward Lorenz was inputting numbers into a weather prediction program. His model was based on a dozen variables, the value of one being .506127. When he ran the model again, ...

After winning his first Oscar, Tom Cruise kept repeating the same 2-word phrase. It’s a lesson in emotional intelligence Woman checks Bernese mountain dog's fur, sees something moving with a tail ...

Sound effects are some of the most underappreciated aspects of cinema. Indeed, the visual nature of film as a medium often ensures that sound is taken for granted, particularly when it comes to ...

Taylor Swift has sung "When I walk in the room, I can still make the whole place shimmer." Shimmer in gold. Because everything she touches, and everywhere she goes, turns to just that. She's a ...

Nick is a freelance writer from Chicago, IL, with a BA in Creative Writing from the University of Illinois at Urbana-Champaign. His lifelong belief in the artistic power of video games led him to ...

Assembled entirely from archival footage, this potent documentary, playing the Telluride Film Festival, charts how U.S. policy on climate change morphed from serious good intentions to outright denial ...

Bayer’s Alka-Seltzer is using that play on its iconic “Plop Plop, Fizz Fizz” slogan to help promote the brand’s new Fizzy Melts, said to provide all the benefits of the original Alka-Seltzer without ...

ElevenLabs is a leader in AI audio. Its tools, such as AI voice cloning, have achieved worldwide recognition. Today, the startup launched its AI Sound Effects tool to help creatives find the perfect ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. Do you ever find yourself doing something simply because ...

Thousands of Americans believe they experienced rare but serious side effects. But confirming a link is a difficult task. By Apoorva Mandavilli Apoorva Mandavilli spent more than a year talking to ...