Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...

YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen's Distributor Gauge ...

Nielsen has released its 2025 global media planning report. With the media landscape now so fragmented and complex, the report aims to help advertisers and publishers navigate their way through an ...

The Tata IPL 2025 may well be a game-changer for advertisers, not just due to its massive viewership but also because of JioHotstar’s collaboration with Nielsen to introduce advanced ad ...

Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban would mean billions of advertising dollars going elsewhere.

An infographic (below) from Media Update looks at how radio stations generate revenue. It covers four common income streams and explores each of them.

TV streaming in the U.S. continues to rise amid declining cable TV viewership as Americans continue to move away from ...

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

Following a highly successful collaboration, ArabyAds, the Middle East's leading digital advertising company, VIDAA, a global leader in Smart TV operating systems, and Hisense, a global television ...

Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the top advertisers, highest-investing industries ...