Netflix can now lay claim to yet another Nielsen streaming record, this time for Love Is Blind.

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

ISpot bills its Outcomes at Scale as the industry’s first business outcomes solution that can deliver attribution for video ...

The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the ...

An infographic (below) from Media Update looks at how radio stations generate revenue. It covers four common income streams and explores each of them.

Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban would mean billions of advertising dollars going elsewhere.

"Europe must ensure its own security," the European Space Agency's space transportation director Toni Tolker-Nielsen said in Kourou earlier this week. He called for the number of annual Ariane 6 ...

How did he do in Nielsen TV ratings? Trump drew an estimated 36.6 million viewers, reported Nielsen, which tracks how many people watch television programs. The number of viewers was lower than in ...

Per ABC, the discrepancy came from a significant portion of younger viewers tuning in via mobile devices and personal computers, which were not represented in Nielsen’s fast national data.

The effort centered on stunt work speaks to the growing role high-concept advertising plays around live events that serve as some of the last bastions of appointment TV viewing ... according to ...