One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

Trump as 47th president of the United States, according to Nielsen. Viewership peaked with 34.4 million viewers during the 12:15 PM quarter-hour. While coverage varied by network, 15 networks aired ...

These tools are ideal for creators who prioritize workflow efficiency and usability without sacrificing too much on quality, making them suitable for mid-level projects. While some AI video ...

ABSTRACT: This study investigates the critical intersection of cyberpsychology and cybersecurity policy development in small and medium-sized enterprises (SMEs). Through a mixed-methods approach ...

Candidates vying to lead the Democratic National Committee have found a common enemy: the D.C. consultant. In the first DNC-sanctioned forum in the body’s low-profile race for chair on Saturday ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue ...

Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting. Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why ...