Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...

Life’s story may stretch further back than scientists once thought. Some genes found in nearly every organism today were already duplicated before all life shared a common ancestor. By tracking these ...

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Some 400 million years ago, long before dinosaurs or even trees had evolved, an enigmatic organism towered over the landscape like a prehistoric monolith. Now, new research makes the case that the ...

Scientists have discovered the largest organic molecule containing sulfur — a key ingredient for life — ever identified in interstellar space. The researchers call the discovery a “missing link” in ...

An American born in 2024 can expect to live to age 79, on average, an increase of more than half a year from 2023, according to a report from the National Center for Health Statistics released ...

The latest death data for the U.S. are in, and they paint an optimistic picture: The average American born in 2024 is now expected to live to age 79. That life expectancy is more than a half-year ...

What Should Our Justice System Do with Lower-Level Offenders? Europe in One Structure Louvre Director Quits, British Museum Gets a Tudor Bauble, and No Rainbow Flags for Stonewall California Puts $5 ...

If you watched the Super Bowl last year, you probably remember the Rocket Mortgage commercial that cut through the noise and went straight to the heart. Instead of flash or controversy, it told a ...

The Environmental Protection Agency has stopped estimating the dollar value of lives saved in the cost-benefit analyses for new pollution rules. Los Angeles smog in 1979. For decades, government ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.