Public radio programmers say they’re cautiously optimistic about a shift in Nielsen’s measurement of radio listening that could raise audience numbers and in turn boost sponsorship income. Nielsen ...

The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

Alison Gensheimer, Head of Global Marketing, Nielsen, commented: “Media landscape fragmentation combined with platform convergence, is creating new opportunities for advertisers to effectively ...

With an increasingly dynamic market, these insights are crucial for advertisers refining their strategies and allocating budgets effectively. Nielsen Ad Intel continues to set the industry ...

Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, ...

Despite their established effectiveness, uptake of the WHO best buys for tackling non-communicable diseases (NCDs) has been ...

Investing.com -- The Office for National Statistics (ONS) of Britain, known for its labor market data ... after the discovery of a problem with the methodology used in these data sets.

Television viewing in general has decreased since then. Nielsen measured viewing on 15 different television networks, including those whose feed was carried on streaming services. Fox News Channel ...

Our Rating System for Home Warranty Companies Our research team surveyed 2,000 consumers ... regarding claims by provider. Our review methodology for home warranty companies is intended to provide ...

After performing in-depth research and analysis on 17 providers ... all data to ensure our accurate and up-to-date content. Our methodology focuses on these four key categories: We score ...