Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

Lucas Carreras, Nielsen’s Pacific Commercial Executive Director for Agencies and Advertisers, added: “Kirsten’s extensive background, spanning B2B and B2C in marketing and research, across both ...

An earlier news release said “the program seeks to bridge the divide between groundbreaking research and market-ready solutions, positioning Philippine innovations to compete effectively ...