Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...
Marketing1mon
Five Serious Considerations (and a Checklist) for Your Next Marketing Plan
The objectives of a marketing plan are typically stated around one of three strategic metrics: market share, lifetime value and brand equity—the three areas of marketing responsibility. Choose metrics ...
Startups11d
Target market – calculate the size and potential of your audience
So, a pivotal point in starting your business will be sizing up your market and finding out how many customers you can potentially sell to, who these people actually are, what traits they share ...
Business Line24d
Blue Star aims at 33-35% market share in commercial refrigeration space, plans ₹400 cr capex in FY26
Blue Star aims to increase its market share in the addressable commercial refrigeration market to 33-35 per cent in the next three years, backed by launching new product categories and clocking ...