Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand which strategies drive results. This article tackles the key differences between each ...

This limitation has fueled a growing interest in marketing mix modeling (MMM). Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent ...

A centralized hub for open-source Marketing Mix Modeling (MMM) repositories. This organization consolidates forked projects to provide a single point of access for users interested in MMM. This ...

A centralized hub for open-source Market Mix Modeling (MMM) repositories. This organization consolidates forked projects to provide a single point of access for users interested in MMM. This project ...

And as marketing budgets grow, so does the responsibility to ensure these funds are spent wisely. This is where AI-driven Market Mix Modeling (MMM) comes into play. Benefits of having AI driven Market ...

Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada. In this role, Nielsen will provide Lululemon with a ...