Add Yahoo as a preferred source to see more of our stories on Google. For the first time in 100 years, The Laughing Cow, the beloved mascot behind Babybel's iconic cheese brand of the same name, has ...

The Laughing Cow shipped out new packages of its cheese this week featuring a noticeable change to the logo design. The brand’s mascot is missing her signature cheerful smile, replaced instead by a ...

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The Laughing Cow mascot has appeared with a straight-faced expression on a limited run of cheese packages in the United States, replacing the smile associated with the brand for more than a century.

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Editor's Note: This article has been updated with a new section on the reveal, which Bel Brands delivered on "Jimmy Kimmel Live." The Laughing Cow just stopped laughing, and the cheese aisle has ...

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For more than a century, The Laughing Cow has been recognizable for one very simple reason: the cow is laughing. Now the smile is gone, and the absence is doing the work that a new logo or product ...

The Laughing Cow has been smiling for more than a century. So what happens when one of the world’s most recognizable brand mascots suddenly stops laughing? Bel Brands USA has launched The Not Laughing ...