Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

Paramount and Nielsen have buried the hatchet. After failing to come to an agreement last fall, Paramount — operator of ...

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs.

YouTube reaches 63% of Black adults and 44.4% surveyed said that they have purchased products based on YouTube content – outpacing word of mouth (43.7%), Facebook (35.7%), Instagram (32.8%) and TikTok ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...