The right data is critical to make sure you’re speaking to your target audience in the right places. In Nielsen’s 2025-2026 Upfront/NewFront guide, we dive into the trends driving today’s changing ...

This is a 10% increase over 2023, which tallied 21 million years of streaming. To help the media industry better understand the key trends driving streaming’s growth, Nielsen has released our annual ...

Overall time spent watching television in December rose 4% compared with November, according to a report from Nielsen, driven by high viewership of sporting events and special programming during ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at ...

The Big Bang Theory finished 2024 as the year’s “most-binged title” in streaming, according to a new report from Nielsen. The sitcom averaged 265.5 episodes per viewer on Max, the ...

according to a memo sent from Nielsen to ad-buyers and confirmed to The Wall Street Journal by the company. The panel-only product has for decades served as the standard for measuring U.S ...

Sarinya Pinngam / EyeEm / Getty Images To understand and assign value to a company, analysts and investors examine its financial position by studying its financial statements and calculating ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...

The Nielsen Company said Tuesday that viewership was down from Joe Biden’s 2021 inauguration, which reached 33.8 million, and Trump’s first move into the White House, seen by 30.6 million in 2017.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Writer Nielsen has won accreditation for its ...

Rams-Eagles (37.9 million viewers) is NBC Sports’ fourth-most watched NFL Divisional Playoff since Nielsen’s institution of the People Meter in 1988 – covering a total of 33 games. NBC Sports’ five ...