Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and ...

Ramnaresh Sarwan is part of the six-man team of territorial talent identifiers, who will start work from the next round of ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...