Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

EXCLUSIVE: CBS seems to be generating plenty of laughs with its Thursday night comedy slate. Led by Georgie & Mandy’s First ...

This marks the third consecutive year that RuPaul’s Drag Race has ushered in record ratings with its season premiere. As ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

Legacy media companies are starting to leverage the symbiosis between broadcast and streaming to garner engagement on both ...

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

New data from Nielsen and Edison Research’s The Record highlights the state of audio in the U.S. media landscape, with nearly ...

I’m fortunate enough to have gone through my awkward years before everything was on the internet. In the early days of the internet, anonymity was stressed above all else. Your email address ...

Analysis of recent sales data in the beverage, beer, spirits, household products, and packaged food sectors, highlighting key companies and ...

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new ...