From the impact of dull ads to the opportunities of ... Not 100% – only 5%. This data comes from one of the most prestigious institutes of marketing science, the Ehrenberg-Bass Institute of ...

One example is Human-Centered Design (HCD), as defined by the founder of the Nielsen Norman ... must engage in data-driven design principles that include extensive user research and data collection, ...

Paramount has also licensed new Nielsen services including the company’s recent rollout of Big Data + Panel, which relies on additional insights about streaming viewership in addition to its ...

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected ...

NEW YORK — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

Nielsen says that the Netflix series racked up more than 4B (4.6B to be exact) viewing minutes for the second consecutive week from December 30 to January 5, which is a feat not accomplished since ...

In perhaps yet another sign of the growing reach of Apple TV+ content, the sci-fi series Silo has ranked on the Nielsen U.S. streaming originals chart for the first time ever. The show ranked 9th ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

Golar LNG (GLNG) has entered into a share purchase agreement for the sale of all its shares in Avenir LNG to Stolt-Nielsen Gas for a total consideration of approximately $40M. The transaction is ...