aDepartment of Clinical Biochemistry, Zealand University Hospital, Lykkebækvej 1, 4600 Køge, Denmark bDepartment of Clinical Epidemiology, Aarhus University Hospital, Olof Palmes Allé 43-45, 8200 ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...

The Nielsen Company said Tuesday that viewership was down from Joe Biden’s 2021 inauguration, which reached 33.8 million, and Trump’s first move into the White House, seen by 30.6 million in 2017.

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...

By Rick Porter Television Writer The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November ...

Ralph Lauren Corporation has appointed Bob Ranftl as chief operating officer (COO) effective March 30, 2025, succeeding Jane Nielsen, whose planned departure ... architecture, and store design, as ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...