One of the country's first digital broadcast television networks will relaunch on over-the-air and streaming platforms in ...

"I would point to something more fundamental: a change in the relationship between our brains and information," wrote John Burn-Murdoch ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Severance had its most-watched week after airing Episode 5 and scored more than 3 billion streaming minutes since Season 2's ...

Coming in at No. 1 on the overall list, Sweet Magnolias racked up nearly 1.2B minutes viewed in the first full week following ...

From Netflix's The Recruit" to the "FBI" spinoffs on CBS, TheWrap looks at the ratings for TV's latest surprise cancellations ...

Newsmax Inc. (“Newsmax” or the “Company”) today announced the launch of its initial public offering (IPO) under Regulation A+, inviting investors nati ...

Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game. What ...