The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Writer Nielsen has won accreditation for its ...

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

The schism takes place just as Nielsen is hoping to prove its reliability after a difficult period. The measurement giant last week won accreditation from the Media Rating Council, an industry ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...