Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

The Nielsen Company said Tuesday that viewership was down from Joe Biden’s 2021 inauguration, which reached 33.8 million, and Trump’s first move into the White House, seen by 30.6 million in 2017.

Consumers spent $829.2 million on non-alcoholic options in 2024, according to NIQ. NA beer accounts for most of the non-alcoholic spending, with sales up nearly 25% to $699.2 million. Among the ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

Trump as 47th president of the United States, according to Nielsen. Viewership peaked with 34.4 million viewers during the 12:15 PM quarter-hour. While coverage varied by network, 15 networks aired ...

Christmas 2024 saw challenges for the UK alcohol market, shaped by lingering inflationary pressures, changing consumer behaviour and evolving preferences. Inflation has eased somewhat, but prices ...

The Christmas airport thriller topped all of streaming in the U.S. from December 16 to 22, according to Nielsen. In its first full week on the streamer, Carry-On managed 1.92B viewing minutes ...

There’s been an ongoing debate for decades about whether government fluoridation programs could be causing children to lose IQ points. This theory is a favorite of the incoming Trump administration.

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.