Investing in custom packaging isn’t just about wrapping your products; it’s about curating an experience that resonates with ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal announced Monday spans multiple years, effective immediately ...

It is made possible by increased adoption of wearable devices for members of Nielsen’s persons panel, which was recently re-accredited. Of course, there’s a high bar for Fox to clear in trying ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

Such optimistic tones have been absent from conversations between the two companies since late September, when Paramount claimed Nielsen’s fees were too high in an era when TV audiences have ...

Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...

as it will forever change audience measurement,” Nielsen CEO Karthik Rao, said at the time in a statement. “No one else pairs a high quality, representative panel with a data set this large, pulling ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

Paramount (PARA) Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership includes measurement for all Paramount platforms ...

Streaming” is The Fly’s weekly recap of the stories surrounding the biggest content streamers. Maximize Your Portfolio with Data Driven ...