Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

NEW YORK — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Fans don't think that the two colors in the Super Bowl 2025 logo — red and green — are a coincidence Skyler Caruso is a Writer and Reporter of PEOPLE Digital Entertainment. She joined PEOPLE ...

Showcase your company news with guaranteed exposure both in print and online 25 years ago, Denver's economy thrived on IT, real estate & oil. DBJ will kick… Be Inspired! Meet Your Mentor! Make ...

Formula 1 sponsorships are a powerful way for brands to gain global exposure, connect with diverse audiences, and achieve ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...

The right data is critical to make sure you’re speaking to your target audience in the right places. In Nielsen’s 2025-2026 Upfront/NewFront guide, we dive into the trends driving today’s changing ...