The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

Are you a print subscriber? Activate your account. By Tim Nudd - 4 hours 17 min ago By Amir Farhang - 4 hours 17 min ago By Ashley Joseph - 1 day 2 hours ago By Ad Age Staff - 1 day 2 hours ago By ...

TD Cowen analyst Robert Moskow says Freshpet (FRPT) shares declined 11% on Monday, presumably on concerns about a deceleration in Nielsen ...

Nielsen said its Big Data + Panel national audience measurement ... for use as currency in the industry’s next “upfront” market, when TV networks and streamers try to the bulk of their ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...

And Nielsen’s extrapolation of that home’s activity has created inaccurate audience estimates that TelevisaUnivision believes could hurt its prospects heading into the “upfront” market ...

The newly accredited Big Data + Panel tool is a milestone ... they’re still not poaching a substantial enough market share from Nielsen. Buyers and sellers have been relying on Nielsen’s numbers to ...

In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement, which is also being submitted to MRC for evaluation and is in process.