The neighboring conferences are in the market for media contracts that would start in the summer of 2026. What can they ...

The neighboring conferences are in the market for media contracts that would start in the summer of 2026. What can they ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open ...

Audience measurement, data and analytics firm Nielsen has partnered with Indian media and entertainment company JioStar to ...

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

TD Cowen analyst Robert Moskow says Freshpet (FRPT) shares declined 11% on Monday, presumably on concerns about a deceleration in Nielsen ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data ... which tracks a specific group or market’s viewing habits — with data from cable, satellite set-top boxes ...

The newly accredited Big Data + Panel tool is a milestone ... they’re still not poaching a substantial enough market share from Nielsen. Buyers and sellers have been relying on Nielsen’s numbers to ...

Nielsen said its Big Data + Panel national audience measurement ... for use as currency in the industry’s next “upfront” market, when TV networks and streamers try to the bulk of their ...