Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

according to Nielsen. Fox's ad-supported Tubi also had a big market share jump over that span (from 1% of viewing to 1.7%), as did Peacock (from 1% - 1.4%). Peacock, which ended 2022 with roughly ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...

But the majority of time spent with ads continues to happen on linear. Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying ...