Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new ...

New data from Nielsen and Edison Research’s The Record highlights the state of audio in the U.S. media landscape, with nearly ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Nielsen says that the Netflix series racked up more than 4B (4.6B to be exact) viewing minutes for the second consecutive week from December 30 to January 5, which is a feat not accomplished since ...