Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Pierre Bouvard: System1 is a global market research company that specializes in testing advertising creative across all media ... Is it my logo, the color of my logo, the shape of the logo?

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...

Paramount Global and Nielsen have entered a multi-year agreement, resuming their partnership. Nielsen will provide ...

Feb 3 (Reuters) - Media giant Paramount Global (PARA.O), opens new tab and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

This marks the third consecutive year that RuPaul’s Drag Race has ushered in record ratings with its season premiere. As ...

Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment.