Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

YouTube's advertising model has long been a source of frustration for its vast user base. The platform's approach to monetization, which often involves interrupting videos with ...

Streaming” is The Fly’s weekly recap of the stories surrounding the biggest content streamers. Maximize Your Portfolio with Data Driven ...

This marks the third consecutive year that RuPaul’s Drag Race has ushered in record ratings with its season premiere. As ...

Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing Report, 68% of global marketers say retail media is more important to ...

Paramount Global and Nielsen have entered a multi-year agreement, resuming their partnership. Nielsen will provide ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...