The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

YouTube's advertising model has long been a source of frustration for its vast user base. The platform's approach to monetization, which often involves interrupting videos with ...

Streaming” is The Fly’s weekly recap of the stories surrounding the biggest content streamers. Maximize Your Portfolio with Data Driven ...

This marks the third consecutive year that RuPaul’s Drag Race has ushered in record ratings with its season premiere. As ...

Paramount Global and Nielsen have entered a multi-year agreement, resuming their partnership. Nielsen will provide ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

Walt Disney (NYSE: DIS) maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and ...

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

The Nielsen Company said Tuesday that viewership was down from Joe Biden's 2021 inauguration, which reached 33.8 million, and Trump's first move into the White House, seen by 30.6 million in 2017.

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...