New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment.

In a new working paper posted by the National Bureau of Economic Research, Melanie Wallskog, an assistant professor of finance at Duke University’s Fuqua School of Business, found that since the ...

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With ...

January 16, 2025 – The Honourable Mélanie Joly, Minister of Foreign Affairs, will hold a virtual media availability on January 17, 2025, in Washington, D.C. The Minister will discuss her visit to ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment. “With rising ...

TikTok creators have been sharing their experiences with the Chinese social media app, encouraging their followers to try it out. Image Credit: Reuters As the potential ban of TikTok in the US looms ...

This is the man at the centre of a murder investigation in Salford. Terence Horan, known to friends and family as Tez, was found dead at a property on Hope Hey Lane, in Little Hulton, on Sunday ...