Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing Report, 68% of global marketers say retail media is more important to ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

L. Brent Bozell III, founder of the conservative watchdog group Media Research Center, is Donald Trump‘s choice to lead the U.S. Agency for Global Media, the agency that oversees U.S. broadcast ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting ...

Melanie Griffith shared a rare video of her mom celebrating her milestone birthday Sunday. “My beautiful Mama turned 95 yesterday!” the “Working Girl” star wrote on Instagram Monday ...

Tippi Hedren celebrated her 95th birthday on Sunday. Her daughter, actress Melanie Griffith, 67, shared a rare video of the Hollywood icon on Monday, wishing her a happy birthday. 'My beautiful ...

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The ... has reported on the media industry and the cable ...

The actress, known for classics like ‘The Birds’ and ‘Marnie,’ remains close with Griffith and her four grandchildren Melanie Griffith/Instagram Tippi Hedren is 95! As the retired actress ...