The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

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One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment.

Essential cross-media insights to help media buyers ... enabling marketers to send targeted messages that stick. As Nielsen chief data & research officer Pete Doe aptly put it, “Behind the ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment. “With rising ...